3D Landing Page
Creating a new brand isn’t only the logomark and pictogram (Duh, big reveal, thank you Captain Obvious!) We began by defining a global visual language. For color, we built a palette that reflects their core values. This allowed us to apply the right dose of their personality in the right places.
Most of the corporate branding is based on overlapping shades of black, but the contrast is created through variations of textures, fabrics and materials. We aimed at defining a subtle identity, displaying shapeshifting abilities and being able to either exist in large size, big and bold, or in other situations to just blend into its environment.